brand archetype caregiver

The Caregiver brand would do well in industries like healthcare non-profit hospitals and education. Also known as the.

Brand Archetypes From Outlaw To Magician Hero To Caregiver And The Link To Your Business Strategy Cristina Danila

The Caregiver Brand Archetype In Action.

. Brands who align with these archetypes want to help their customers to be the best versions of themselves and believe. Sincerity purity dependable healing and protection. The caregiver archetype is the most selfless archetype.

The Creator The Ruler and The Caregiver all aspire to care for their customers and the world through innovation control and service. The Caregiver is compassionate generous efficient self-sacrificing patient highly competent and an excellent multitasker. Always seeking to help others.

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business and give them attributes that can enhance or cement their message. Caregiver Brand Archetype - Find your true band personality Caregiver Brand Archetype is deeply loving and compassionate. Aveeno Dove Whole Foods Aveeno and Dove are both skin care products that promote natural ingredients and simplicity.

The unselfish concern andor devotion to nurture and care for others. The caregiver archetype is a highly valued and respected personality. To help support nurture or provide for others.

The most successful brands adopt the archetype with the traits that are shared by its core audience allowing the brand to create loyal followers by connecting on a subconscious emotional level. They also adopt a simplistic persona that represents women more naturally. They try their best to please everyone they come across.

Their values are generosity self-sacrifice empathy and selflessness. If a brand provides support to families from mini vans to fast food or provides nurturance it can also be a good fit. Often forget about themselves feeling neglected and out of their power.

They offer sustenance to the vulnerable. The 12 Brand Archetypes Here is a snapshot of the 12 Brand Archetypes well be deep-diving into. Caregivers are helpful understanding and sensitive people.

Companies that connect with their fellow caregiver audiences share their desire to take care of and protect. While it might not be immediately apparent Charmin is a great emulator of the Caregiver brand personality archetype. Caregiver Brand Archetype The Caregiver.

They desire to protect help and care for others. In general the Caregiver archetype gives a good identification for brands which provides assistance to people in need. The Caregiver brand archetypes are characterized by their selfless love and generosity.

The Outlaw The Magician The Hero The Lover The Jester The Everyman The Caregiver The Ruler The Creator The Innocent The Sage The Explorer How The Brand Archetype Framework Builds Emotive Brands. Marketing messages in the healthcare sector are built upon the Caregiver archetype. The Different Levels of the Caregiver Archetype Each of the 12 archetypes exist in levels.

The lower levels are less advanced while higher levels are more evolved. These brands might be associated with qualities like. The very sick infants and the aged and infirm.

Level 2 involves finding a balance between caring for oneself along with caring for others. The character who appears in stories in the form of a healer or nurse. This archetype is motivated to provide reassurance service advice listening and an open heart to support the welfare of others.

Caregiver Brand Voice The tone of a Caregiver brand is warm gentle and welcoming. Generous and compassionate companies falling into the category celebrate gentleness comfort and support. They will let you know that you are not alone in this and that everything is going to be ok.

So now that weve established that a Caregiver promises care and security lets find out where they reside. They aim to make people take care of themselves. Businesses that focus on serving providing nurturance advice and support to the welfare of others are examples of the Caregiver in action.

They are the opposite of confrontational. Brand Archetypes The Caregiver The good samaritan archetype is all about taking care of others providing support and offering generosity through selflessness. Ruler brands convey this power through exclusivity expertise and confidence ensuring theyre seen as leaders in their spaces.

In our final archetypes post weve analyzed the strong Ruler benevolent Caregiver and imaginative Creator. They see the good in most and respond with reassurance. The most famous examples are Persil the cleaning detergent and Johnson Johnson the most popular baby.

Understanding Leveraging your Caregiver Brand Archetype. These personalities are based on different motivations for the observer. They have a natural desire to help others and are very good at anticipating and meeting peoples needs.

Whole foods are also about their natural organic food that have been untouched. With branding focusing on inclusion personal service and compassion the toilet paper brands mission is to help people have better more enjoyable bathroom experiencesThey believe in their high level of personal service so much that theyve. This version of the caretaker is driven by an instinctive empathy compassion respect and dignity for life in all of its forms.

Level 1 of the Caregiver brand archetype includes caring for ones dependents. Almost all baby care brands are based on this archetype which not coincidentally also functions under a different name the Mother. However as a Brand Archetype the Caregiver is focused primarily on the care for others invoking a sense of ALTRUISM.

In this blog post we highlight the Caregiver brand archetype. They like to be creative and prefer unstructured environments where they can express themselves and be social. The Caregiver Brand Archetype is now in the spotlight around the world.

Loved taken care of safe Im not alone in this secure thankful. The nurse dimension of the Caregiver archetype relates to the act of caring for and tending the vulnerable who are unable to fend for themselves. Saint altruist parent helper supporter advocate nurturer.

Usually caregiver brands have the view of the brand archetype supporting families or serving public sectors for example healthcare and education. About the Caregiver When you think about the Caregiveralso an Enneagram type 2what comes to mind is a caring compassionate brand right. What Customers Feel The customers of Caregiver brands feel well-loved nurtured and protected from any harm they feel safe.

They like to do things that improve the lives of other people and. They are also known as altruists nurturer. The Caregiver brand archetype is a natural fit for brands where customer service provides the competitive advantage over other brands.

The one-word description for The Caregiver is altruism. Famous brands that use the Innocent archetype. Three of Carl Jungs 12 personality archetypes are connected by the core motivation to Provide Structure.

They strive to meet the needs of the people and make sure everyone feels safe and appreciated. The Ruler Rulers love power and the strength and authority that come with it. Deeply loving and compassionate.

They are very inclusive approachable protective. Archetypes are recognisable patterns of human behaviour - often amplified in stories.

Caregiver Brand Archetype Kaye Putnam Psychology Brand Strategy